Kelli Proia, Founder of Lawducate
I love the law. In fact, I’ve always wanted to be a lawyer (except for a short time when I was five and wanted to be a Tyrannosaurus Rex). Maybe the research or the strategy drew me in — though my parents might say the arguing attracted me — but either way, I can't imagine doing anything else.
Over 15 years, I followed the traditional path to success as an intellectual property lawyer.
• I graduated from the University of Maine School of Law.
• I worked in large corporate legal departments.
• I built a solo practice.
But while I was building my career, the legal market changed, and practicing law was no longer a guaranteed path to success. The new legal marketplace required different ways to practice law. My own interest in entrepreneurship and an open mind led me to try new strategies and techniques. Change had come and I wasn’t going to be left behind.
At the same time, I couldn’t help but notice that most lawyers resist change. There’s a standard way of doing things, and lawyers rarely stray from that well-trodden path. Even today with all the troubles facing the legal market, too many lawyers still refuse to revamp their marketing and business strategies.
Their resistance floors me. It doesn’t help them and it doesn’t serve their clients. But what could I do about it?
As I built my practice I found ways to share what I learned by blogging or just going out to lunch with other lawyers and talking through new marketing strategies.
The more lawyers I talked to, the more lawyers asked me for help. The demand for new approaches to the conventional legal practice is growing. Unfortunately, the law schools and bar associations aren’t satisfying that demand.
That’s unacceptable. There’s more to being a successful lawyer that just knowing the law. In fact, to effectively compete in the new legal marketplace, lawyers need basic business skills , especially marketing and sales training.
I love the legal industry and I felt challenged to offer this sort of education. So I quit my law practice and created Lawducate.
The classes and consulting I offer through Lawducate are the starting point for a new approach to business and marketing for lawyers.