Master Your Marketing
Lawyers focus so much energy on the law. You work hard to hone your skills to be the best lawyer you can be. Every day you go into your office ready and willing to solve your clients’ problems.
If only being a great lawyer meant more legal work. It doesn’t matter how good your legal skills are if no one knows you exist. The truth is your success really comes down to your marketing and everything you do to attract the attention of prospective clients.
Marketing isn’t easy for a lot of lawyers. With little business or marketing training, not to mention the rules that govern how you can market and promote your legal services, it’s tempting to stick to safe and proven (but generic) marketing methods. Unfortunately, past results are no indication of future success. Traditional lawyer marketing just doesn’t work anymore.
In today’s hyper-connected world, you need to go beyond the boring, lawyer-focused websites, bland brochures, and newspaper and phone book ads of past generations. Technology has entirely changed how clients find and connect with lawyers. You need marketing that can match up to your clients’ new expectations.
Today, effective legal marketing gets you noticed by the people who want and need your services, but also works within your local bar association’s guidelines. Understanding a few modern marketing techniques lets you confidently move away from outdated, one-size-fits-all messages to focus on exactly the sort of people who you want as clients – and address their specific needs.
You can’t build a successful law firm or practice unless you know whom you are going to work with and how to reach them.
That’s where Kelli comes in. Kelli works with lawyers to develop effective marketing strategies custom-created to meet the needs of lawyers and their clients. Through the process, lawyers learn how to master modern legal marketing and reach their ideal audience.
With Kelli’s helps, you will:
- Identify your audience;
- Understand the problems that audience faces; and
- Demonstrate to your audience that you are the right attorney to handle their cases.
If you want to be a great lawyer, you need to master your legal marketing. It’s the only way to stay in business. If you’re ready to attract more clients, contact Kelli at kelli@lawducate.com or at (508) 878-3590 today to set up a phone consultation to learn more about my services and see if working together is a good fit.