I was cleaning up around the house this morning and was about ready to throw a phone book (yes, they still deliver those) into the recycling bucket when I just had to take a couple of pictures and share them with all of you.
PLEASE FOR THE LOVE OF EVERYTHING THAT’S GOOD IN THIS WORLD DON’T BE LIKE THESE LAWYERS.
The front cover…
The back cover…
I know the ad salesperson told you about how many houses get the phone book and how many eyes will see you on the cover. I know it sounds like an easy, quick marketing tool. I know it seems really cheap when you divide the cost of that ad by the number of people who will “see” it.
Don’t be deceived!
Yes, the phone book gets delivered to a bajillion households but that doesn’t mean anyone keeps them. That doesn’t mean people go running to the phone book when they need a lawyer.
This isn’t 1985. Save your money and effort for marketing that matters in 2015.