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Marketing Lessons from the RI Bar’s Annual Meeting, Part 2

July 21, 2016 by kelli proia Leave a Comment

Lawyers, lawyers everywhere, but not a business card to share. This week I’m going to share another marketing lesson from the Rhode Island Bar Association’s Annual Meeting. I talked to a lot of … [Read more...]

Filed Under: Uncategorized

What I Learned from Spending 2 Days with the Rhode Island Bar, Part 1

June 27, 2016 by kelli proia Leave a Comment

By the numbers: 2 Days at the Rhode Island Convention Center; 500+ Lawyers attended 40+ CLE workshops; 200+ pens given away; < 10 business cards received; and 1 awesome … [Read more...]

Filed Under: Bad Marketing, Bar Associations, Conferences, Marketing

See You at the RI Bar Association Annual Meeting

June 13, 2016 by kelli proia Leave a Comment

Lawducate is proud to announce that we're an exhibitor at the 2016 Rhode Island Bar Association Annual Meeting this Thursday, June 16th and Friday, June 17. Please stop by Booth #24 and introduce … [Read more...]

Filed Under: Bar Associations, Blog, Conferences, Lawducate

Don’t Do This

March 17, 2015 by LawDucate Leave a Comment

I was cleaning up around the house this morning and was about ready to throw a phone book (yes, they still deliver those) into the recycling bucket when I just had to take a couple of pictures and … [Read more...]

Filed Under: Advertising, Bad Marketing, Blog, Marketing

A Call to the Bar Association: Step Up!

March 12, 2015 by LawDucate Leave a Comment

While I was watching TV last night, a commercial for realtor.com came on. It highlighted all of the great things that realtors do to help their clients buy and sell their homes. The National … [Read more...]

Filed Under: Advertising, Bar Associations, Blog, Legal Zoom, Marketing Tagged With: American Bar Association, Bar Association, Legal Advertising, Legal Zoom

Walk a Mile in their Shoes

March 10, 2015 by LawDucate Leave a Comment

I am so happy to announce that I will present the next Lunch Hour Legal Marketing webinar, Walk a Mile in Their Shoes: Exceptional Customer Service for Law Firms, on March 27, 2015 at 11:30am … [Read more...]

Filed Under: Blog, Client Happiness

Lessons from an Internet Mogul

March 5, 2015 by LawDucate Leave a Comment

So I’ve got a question for you. If some one told you that they would give you $40 million if you just spent 12 months doing very little work at a job that had no future, would you do it? I’m pretty … [Read more...]

Filed Under: Blog, Books, Client Happiness Tagged With: Delivering Happiness, Tony Hsieh, Zappos

No One Cares About your Law Firm

February 26, 2015 by LawDucate Leave a Comment

  And then, they proceed to talk about the history of the firm. No one…No one ever…is on your law firm’s website to learn more about your law firm. No one cares that the firm’s been … [Read more...]

Filed Under: Blog, Client Happiness, Websites

Introducing Client Happiness and 2 New Events

February 24, 2015 by LawDucate Leave a Comment

Here at Lawducate, we have declared 2015 the Year of Client Happiness. Why? Because it matters more than you think. Do you know there is a direct correlation between client satisfaction and … [Read more...]

Filed Under: Blog, Client Happiness, Speaking Events

The Lenten Challenge

February 19, 2015 by LawDucate Leave a Comment

Last week, I was getting my hair cut when I got the feeling that I should really contact someone.   He’d be the perfect partner to help me on a project that I’m working on, and my inner voice was … [Read more...]

Filed Under: Blog, Lenten Challenge

Stop Making Your Prospects Work

February 17, 2015 by LawDucate Leave a Comment

Jonathan Fields once wrote that customers should never have to work to figure you out. They shouldn’t have to dig through your website or your marketing materials to know who you serve and what you … [Read more...]

Filed Under: Blog, Client Happiness, Websites

What Do I Want?

February 12, 2015 by LawDucate Leave a Comment

What do I want? I’ve been wrestling with this question as I plow through a quick business-planning course. It seems like an easy enough question, but as I go to write out my answer, I suddenly find … [Read more...]

Filed Under: Blog, Planning

What I’m Reading Now

February 10, 2015 by LawDucate Leave a Comment

I’ve gone book crazy. Between physical books and Kindle books, I have 7 books on my nightstand. So I thought that I would share with you some of what I’m reading right now. 1.  What To Do When It’s … [Read more...]

Filed Under: Blog, Books, Seth Godin

Even If It Scares You

February 5, 2015 by LawDucate Leave a Comment

I read the following headline over the weekend on CorporateCounsel.com. It’s Not Easy for Firms to Make In-House Counsel Happy “Really?” I thought to myself.  My instant reaction reading those words … [Read more...]

Filed Under: Blog, Client Happiness

What’s in a Name?

February 3, 2015 by LawDucate Leave a Comment

Last week, I took a friend to lunch for her birthday. She chose to go to B&G Oysters for her special meal. You get 3 guesses to tell me what’s on the menu. The second you hear the name you … [Read more...]

Filed Under: Blog, Law Firm Name, Marketing

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