Lawyers, lawyers everywhere, but not a business card to share. This week I’m going to share another marketing lesson from the Rhode Island Bar Association’s Annual Meeting. I talked to a lot of … [Read more...]
What I Learned from Spending 2 Days with the Rhode Island Bar, Part 1
By the numbers: 2 Days at the Rhode Island Convention Center; 500+ Lawyers attended 40+ CLE workshops; 200+ pens given away; < 10 business cards received; and 1 awesome … [Read more...]
See You at the RI Bar Association Annual Meeting
Lawducate is proud to announce that we're an exhibitor at the 2016 Rhode Island Bar Association Annual Meeting this Thursday, June 16th and Friday, June 17. Please stop by Booth #24 and introduce … [Read more...]
Don’t Do This
I was cleaning up around the house this morning and was about ready to throw a phone book (yes, they still deliver those) into the recycling bucket when I just had to take a couple of pictures and … [Read more...]
A Call to the Bar Association: Step Up!
While I was watching TV last night, a commercial for realtor.com came on. It highlighted all of the great things that realtors do to help their clients buy and sell their homes. The National … [Read more...]
Walk a Mile in their Shoes
I am so happy to announce that I will present the next Lunch Hour Legal Marketing webinar, Walk a Mile in Their Shoes: Exceptional Customer Service for Law Firms, on March 27, 2015 at 11:30am … [Read more...]
Lessons from an Internet Mogul
So I’ve got a question for you. If some one told you that they would give you $40 million if you just spent 12 months doing very little work at a job that had no future, would you do it? I’m pretty … [Read more...]
No One Cares About your Law Firm
And then, they proceed to talk about the history of the firm. No one…No one ever…is on your law firm’s website to learn more about your law firm. No one cares that the firm’s been … [Read more...]
Introducing Client Happiness and 2 New Events
Here at Lawducate, we have declared 2015 the Year of Client Happiness. Why? Because it matters more than you think. Do you know there is a direct correlation between client satisfaction and … [Read more...]
The Lenten Challenge
Last week, I was getting my hair cut when I got the feeling that I should really contact someone. He’d be the perfect partner to help me on a project that I’m working on, and my inner voice was … [Read more...]
Stop Making Your Prospects Work
Jonathan Fields once wrote that customers should never have to work to figure you out. They shouldn’t have to dig through your website or your marketing materials to know who you serve and what you … [Read more...]
What Do I Want?
What do I want? I’ve been wrestling with this question as I plow through a quick business-planning course. It seems like an easy enough question, but as I go to write out my answer, I suddenly find … [Read more...]
What I’m Reading Now
I’ve gone book crazy. Between physical books and Kindle books, I have 7 books on my nightstand. So I thought that I would share with you some of what I’m reading right now. 1. What To Do When It’s … [Read more...]
Even If It Scares You
I read the following headline over the weekend on CorporateCounsel.com. It’s Not Easy for Firms to Make In-House Counsel Happy “Really?” I thought to myself. My instant reaction reading those words … [Read more...]
What’s in a Name?
Last week, I took a friend to lunch for her birthday. She chose to go to B&G Oysters for her special meal. You get 3 guesses to tell me what’s on the menu. The second you hear the name you … [Read more...]